We’re Not Just Creative. We’re Built for What’s Next.
McCann Prague is a full-service creative agency with over 120 professionals, known for award-winning work across Europe. Our evidence-based approach transforms bold ideas into measurable brand growth. From our newly renovated headquarters in Prague’s Rieger Gardens, we foster collaboration and long-term partnerships. Our proudest achievements come from working with ambitious clients like Vodafone, Czech Insurance Association, L'Oréal or Mastercard.
These collaborations have earned us titles such as Agency of the Year, Client's Choice, numerous Effies, Cannes Lions, and a place in the European Top 10 at Golden Drum awards. Driven by insight and flexibility, we use strategic data to craft campaigns that connect with people and deliver real business results. At McCann Prague, we’re more than creative partners — we’re committed allies in your success.
Clients
100+
Brands. Built on Trust.
We work with more than a hundred brands — from global leaders to local innovators. Many of them have partnered with us for years, relying on McCann Prague for continuous brand growth, product launches and strategic support across every channel.
Talents
120
People. One Vision.
Our team of over 120 professionals brings together strategists, creatives, media experts, client service and AI experts. United by curiosity and craft, we transform ideas into campaigns that deliver real business impact.
30 Years
30+
Years. Local Expertise, Global Reach.
McCann Prague has been shaping brands for more than three decades. From the early 1990s to today, we’ve combined local market expertise with the strength of McCann Worldgroup to deliver work that resonates in culture and drives growth.
Leadership
Jan Binar
Chief Executive Officer
Martina Hejdová
Talent & Culture Director
Leo Savage
Chief Creative Officer
Jitka Kuchařová
Chief Financial Officer
Peter Hermann
Commercial Director
Roman Hůla
Client Service Director
Tomáš Kysel
Chief Technology Officer
Lucie Srbková
Group Account Director, Learning & Development
Darko Silajdžić
Chief Innovation Officer
Kateřina Huňová
Executive Creative Director
Ready to take your brand further? Let’s start a conversation about turning bold ideas into measurable growth.
Our network
McCann Worldgroup is part of Interpublic Group (NYSE: IPG), a leading global marketing services network operating in more than 100 countries with one goal: to help brands play a positive, meaningful role in people's lives. The network hums with creative collaboration between agencies, regions, capabilities and partnerships, allowing us to find ever more original and effective solutions for our clients.
Global connectivity and presence in different parts of the world allows us to target the specifics of a micro-region or a small segment of the population, as well as to effectively engage millions of people simultaneously. We share and refine creative processes so that none of our clients are working with "just" a local agency, but with partners who are keeping up with global innovation. We are continually rated as the most effective creative marketing service provider in the world. Our network includes McCann (advertising), MRM/McCann (data science/technology/relationship marketing), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture), Weber Shandwick (public relations) and FutureBrand (consulting/design).
We provide the most globally effective care for each individual client's brand.
We build enduring brands together.