Czech Insurance Association: Bouračka.cz
Bouračka.cz: Report Car Accident Quickly
Paper forms and scrambling for a pen are a thing of the past. The Czech Insurance Association aimed to simplify life for drivers involved in minor accidents that still require a lot of paperwork - over 170,000 of these minor incidents occur on Czech roads each year. The goal was to inform drivers that too much paperwork and stress around it is now in the past: a mobile phone and the web application Bouračka.cz are all that is needed to record an accident quickly and efficiently.
We developed the Bouračka.cz platform to combine functionality with a touch of humour. The creative approach reflects the everyday reality of minor “bumps”, so called "bum a ťuk" and uses playful visual cues inspired by street art, while staying true to Czech Insurance Association's brand yellow and blue colours.
The launch campaign quickly achieved extensive reach, cumulatively engaging over 20 million people in its first month. Beyond raising awareness of the new digital process, it simplified accident reporting and improved communication between drivers and insurers. By pairing informative messaging, yet with colorful visuals, Bouračka.cz positioned itself as a practical, reliable solution while demonstrating how modern tools can transform everyday experiences.
Developed together with Hero & Outlaw PR Agency and production company Stink Films.
Credits:
Campaign: Bouračka.cz
Creative Agency: McCann Prague
PR Agency: Hero & Outlaw
Production Agency: Stink Films
Brand: Czech Insurance Association
Client: Czech Insurance Association
Campaign Duration: 1 September 2025 – 28 February 2026
Industry: Public Commercial Services, Financial Services
Media Mix: TV, Online, Radio, PR
Creative Director: Michaela Pechanová
Head of Art: Laís Veloso
Account Director: Petr Malina
Account Manager: Anastasia Kobus
Social Media Manager: Tomáš Tancer
Head of Agency Production: Roxana Pfeffermannová
Media: Jan Suda, Daniela Klapálková
PR & Communication Manager: Dany Rotkovsky
PR Consultants: Lucie Dosedělová, Daniela Kalinová
Director: Eoin Glaister
Director of Photography (DOP): David Hofmann
Editor: Filip Malásek
Sound: Aaron Taffel, František Šec
Producers (Stink Films): Klára Králíčková, Lída Ashwell Ordnung, Kseniya Kurochkina, Pavla Prunerová
