L’Oréal: Revitalift Laser - Eye Bag Instant Eraser

We worked with L’Oréal Paris to launch the next wave of its Revitalift Laser platform, introducing the new Eye Bag Instant Eraser - a product so efficient that results are visible in just 15 minutes. Instead of relying on ambassadors as the main driver, we built the campaign around a bold power claim and striking before and after visuals that instantly convey product effectiveness.

The product’s innovative gel-to-tape technology, which smooths under-eye bags and reduces visible lines without restricting facial movement, became the centre of the storytelling. With consistency in mind, local spokeswomen Czech actress Aňa Geislerová (CZ&SK) and Hungarian actress Lékai-Kiss Ramóna (HU) remained part of the communication, adding brand recognition while the visuals delivered the disruptive message.

By shifting the focus to a clear, universal promise: visible results in 15 minutes we reached diverse audiences across generations, from boomers to millennials, with a message that transcends demographics.

The campaign was activated across TV, digital, advocacy and sampling, with carefully selected formats designed to maximise the attention. Through this work, we helped L’Oréal Paris strengthen its leadership in the skincare category and create instant product desire with an idea rooted in simplicity: proof, that you can spot a difference just in 15 minutes.

Credits
Clients: Tomáš Demeter, Kristina Koucká, Tereza Borras, Klára Daum
McCann: Adriana Sadílková, Zuzana Kudielka
Agency Producer: Alžběta Šerclová
B&T: Ondřej Peša, Daniela Hadravová, Helena Vavrdová, Matúš Kertés, Aneta Dvořáková
Media Agency (GroupM): Prokop Novak, Oliver Filipp
Production / Director: Follow Bubble