Mastercard: Where to Start a Business

Mastercard: Start Your Business in the Perfect Location

Small businesses are the backbone of the Czech economy, yet many lack access to the analytical tools available to large corporations. To change that, we launched KdeZačítPodnikat.cz — an online platform that helps entrepreneurs identify the best place to start or expand their business.

The tool analyses 24 Czech cities, combining anonymised Mastercard transaction data with demographic and infrastructure insights as well as real estate listings. It reveals where specific types of businesses have the greatest chance to succeed: cafés thriving in Prague’s Letná district, demand for clothing shops in Most, or beauty services in Frýdek-Místek. After answering a few simple questions, users receive tailored recommendations that transform complex data into actionable guidance.

By democratising access to data, Mastercard provides micro and small businesses with strategic support once reserved for big corporations. For McCann Prague, the challenge was to translate financial and behavioural data into a digital experience that feels intuitive, credible and empowering. KdeZačítPodnikat.cz positions Mastercard not only as a payment leader but as a partner driving growth for the country’s most vital economic players.