Vodafone TV Play: Bringing Cinema Sound Home

For Vodafone, we developed the creative concept for it's launch of Vodafone TV Play - a new set-top box that combines Dolby Atmos surround sound with Bang & Olufsen tuned speakers. It's more than just a device. It transforms any living room into a cinematic experience, while seamlessly integrating television, internet, Wi-Fi and Bluetooth functionality.

The campaign, fronted by Czech actor Martin Hofmann and extended through digital and social activation with influencer Martin “Mikýř” Mikyska, highlights how Vodafone continues to innovate in-home entertainment. By positioning Vodafone TV Play as both a technological advancement and a lifestyle product, the work strengthens the brand’s role as a leader in connecting technology with everyday life.

Credits:

Creative Agency: McCann Prague
Media Agency: Dentsu
Production Company: Procoma
Brand: Vodafone
Client: Vodafone Czech Republic
Sector: Commercial Public Services
Media Mix: TV, Radio, Online, Social, Out-of-home, Print, In-store/POS
Protagonist: Martin Hofmann
Director: Ondřej Sokol
Director of Photography: Tomáš Sysel