Vodafone: Giga Network For Life

Vodafone: Reframing the Fixed Network

Under the new brand platform Giga Network for Life, we created two parallel campaigns to redefine how consumers perceive Vodafone’s fixed network. The work highlights both the technological leap with download speeds of up to 2 Gb/s, the upload speeds increased eightfold and the emotional value of a reliable connection at every life stage.

The brand campaign follows a family story from the birth of a child to his adulthood, showing how connectivity supports everyday moments. Running alongside it, a product-led campaign demonstrates the network’s strength in action, as a household of teenagers pushes the limits of speed and capacity without compromise.

With emotional storytelling, the work strengthens the long-term brand value while making the benefits of technology relevant. Together, the campaign repositions Vodafone’s fixed network as a trusted partner in modern family life.

Credits
Creative Agency: McCann Prague
Media Agency: Dentsu
Director: Jiří Horenský
Director of Photography: David Hofmann
Production Company: Procoma