Vodafone: The Best Experience Only For 299 CZK

Vodafone: Experience the Best for 299 CZK

We launched a new campaign for Vodafone where its centre is just a number: 299 CZK. For this price, customers can try the best that Vodafone offers - from unlimited mobile tariffs to internet and TV. All of that, including all #jetovtobe tariffs provided for youth and students under 26 years old .

The campaign brings together Vodafone’s entire portfolio under one simple proposition and shows how creativity can cut through complexity with a clear, resonant message. With Martin Hofmann, as the brand’s familiar face, and direction by Ondřej Sokol, the work combines humour and everyday scenarios from streaming at a restaurant to testing the limits of fast internet at home.

By introducing one clear price point of 299 CZK, the campaign makes Vodafone’s premium services more accessible to a broader audience, highlighting how simplicity can remove barriers to trial and encourage customers to experience the full potential of the brand.

Credits:
Client: Vodafone
Creative Agency: McCann Prague
Production Company: Procoma
Director: Ondřej Sokol
Director of Photography: Tomáš Sysel
Photographer: Pavel Hejný
Media Agency: Dentsu
Media Mix: TV, Online, Social, OOH, Radio, In-store
Launch Date: From August 19